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Pluralitas non est ponenda sine necessitate.1
– William of Ockham
Keep It Simple, Stupid.
– Anonymous
What is User Experience (UX)? Consider online bill payment. On some sites, what should be a simple transaction seems engineered to frustrate. On others, you're done in a minute or two.
The difference? The quality of the sites' user experience. Good UX is transparent to the user. It not only anticipates users' goals, it also offers a measure of surprise and delight.
At Boolean Arts, we champion user-friendly interface and intuitive user experience. And with extensive experience in both front-end and back-end development we can deliver a project from focus groups and scenarios of use, through wireframes and functional spec, to prototype and development.
Because we believe users should swear by our experience, not at it.
