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Pluralitas non est ponenda sine necessitate.
Keep It Simple, Stupid.
Everyday we are faced with a virtual avalanche of information. E-mail, tweets, Facebook feeds, advertising ... The amount of data seems to increase exponentially, threatening to overwhelm our ability to make sense of it.
Consider online bill payment. On some sites, what should be a simple transaction seems engineered to be user-antagonistic. On others, you're done in a minute or two.
The difference? The quality of the sites' information architecture. Good IA is transparent, marked by the degree to which it not only anticipates users' expectations but offers a measure of surprise and delight.
At Boolean Arts, we champion user-friendly interface and intuitive user experience. With extensive experience in both front-end and back-end development we can deliver a project from focus groups and scenarios of use, through wireframes and functional spec, to prototype and development.
Because we believe users should swear by our experience, not at it.
